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Ethiopia 2012

Designer Showcase

The Event  |  Trade Expo  |  Program  |  Presentations  |  Designer Showcase  |  Partners



Origin Africa partners with Hub of Africa Fashion Week Addis Ababa to celebrate Eco-fashion. Eco Fashion is part of the growing design trend in sustainable fashion where a product is created and produced with consideration to its environmental and social impact. Simply put, "eco-fashion" refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.


The event will showcase the talents of 31 designers from across Africa representing Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, the Democratic Republic of Congo, South Africa including Duaba Serwa (Ghana), Crossword CW (Nigeria), Ayaan and Idyl Mohallim (Somalia), and Fikirte Addis (Ethiopia). Designs will be created with commercial appeal and African flair, many using cotton and other raw materials & accessories sourced from the continent.


The shows will culminate in three prestigious awards:


Origin Africa Award
Participation at the Africa Fashion Week New York;
Messe Frankfurt Award
Participation at the Ethical Fashion Show, Paris
US Retailers Award
For outstanding commercial market potential (a supply contract)




Press Release: African Union to host Hub of Africa 2012 Fashion Week at the NEW African Union Conference Centre, Addis Ababa, Ethiopia


Hub of Africa AD